Each week, I’ll post a brief roundup of the latest and greatest in CSR news, with links to read the full story.
- From Target to Toyota, it looks like corporate philanthropy programs in the United States are here to stay.
- McDonald’s announced this week that the company will only use sustainable Alaskan Pollack in its Filet-O-Fish sandwich and Fish McBites. Meanwhile, Burger King, IHOP and In-N-Out have also launched food-sourcing initiatives. Could restaurant chains be the leaders in CSR?
- A new infographic from Edelman’s annual goodpurpose study shows that 76 percent of consumers would buy and recommend products from a company that supports a good cause.
- Social media and government involvement are just two CSR trends to watch in 2013.
That’s all for now! Next week, I’ll delve deeper into Edelman’s goodpurpose study. Stay tuned.